The word ‘uptime’ can refer to a lot of different things, but in the context of web hosting, it simply means the measure of uninterrupted hosting time, making your website accessible online for an indefinite period of time.
In an ideal world, you want 100% uptime (which means zero server downtime), but that is actually impossible to achieve in the real world, mainly because there are so many things that can go awry that would make it an impossible feat.
Usually measured in hours, getting to know your web host’s uptime statistics is important if you want to rest assured that your website just doesn’t go down abruptly and for a long time.
Why is Uptime Important?
To know the value and importance of web hosting uptime, one just simply thinks about a physical store. Let’s say that you want to buy something from your favorite shop and you spend time going there only for you to find out that the store is closed for an undisclosed reason. How would you feel? I am willing to bet that you are going to be sad and annoyed because you spent some of your time just going to the place.
Well, the same can be said for your website’s audience, as well as your customers. Every moment that your website goes down, you could potentially be losing a lot of internet traffic in the process. Sure, your website would just be down for, say, 30 seconds, but you never know how many people want to try and access your website at that time.
Google has announced in July 2018 that they are going to reward websites for consistent uptimes and penalize websites for being constantly down. Therefore, if you want to rank high in the SERPs, you should always take into account your web hosting choice.
What Your Web Host Can Do to Ensure Consistent Uptimes?
Well, there are a number of things that your web host can do to provide you with consistent website uptimes. First, they must make sure that their data center gets power all of the time. Power outages are a huge no-no simply because the internet will get lost and data corruption may occur.
Aside from that, they should also be using the latest and greatest in server hardware to ensure that nothing goes awry, at least, for an extended period of time. They must also have some backups ready so that in the event that one server goes down, they can quickly replace it to have the service up and running again in the shortest amount of time possible.
Why Uptime is Important for You
Whether we are talking about your web host’s network uptime or your own website’s uptime stat, it is important for you to consider your choice of web hosting provider.
Always keep in mind that if your website goes down for an extended period of time, that you are going to eventually lose people or customers that go to your site, thereby, affecting your revenues.