Psychology-Based Website Design Tips: 5 Ways to Improve Engagement

Psychology-Based Website Design Tips: 5 Ways to Improve Engagement

Make a personal connection with your readers and customers.

This is an aspect of design that is often overlooked by web designers. For a website to be successful, a connection must be established between them and the brand. Connect with them on an emotional level. If possible, conduct many interviews, and implement unique storytelling techniques.

Understand how colors and typefaces evoke emotion.

Developing and creating a website is more than just code. A big part of it is actually color psychology. It’s no secret that color has an important role in evoking a person’s emotions. Use color well to increase brand recognition. Before choosing your website’s final color palette, research on color psychology first.

Apply the Gestalt principle of symmetry.

Utilize asymmetry in order to gain the attention of more audiences. Many people hate disorganized content, so you need to convey yours in an orderly, symmetrical manner. Creating a sense of imbalance won’t work.

Evoke a visceral reaction.

People react differently on specific things. If your website is beautiful, your customers and readers would surely never get enough of it. This is called visceral reaction. Evoking this might be a challenge for you and your web designer, so if there is the need to read more tips from articles and web design apps, that would be amazing.

Leverage on Hick’s Law in designing your website.

Do you know that increasing the number of options can also increase the time of decision making? Don’t overwhelm your readers and customers with lots of choices. Instead of improving your website engagement, you will end up confusing and distracting them.